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Beauty Marketing Calendar for MENA

Skincare, cosmetics, fragrance, salons and personal care.

Upcoming moments for this industry

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In 10 daysEgypt

Egypt Back to School

High opportunityShopping SeasonsSchool / Academic Seasons

Best for: F&B, Fashion, E-commerce, Education, Finance

Value messaging wins in Egypt's back-to-school: installment plans, bundles and 'complete the list for less' offers domi…

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In 13 daysSaudi Arabia

Saudi National Day

Must-useMust-Use EventsNational Holidays

Best for: F&B, Fashion, Real Estate, Tourism, E-commerce

The Kingdom's most commercial national moment: massive offers, green-everything creative, and huge social engagement.

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In 17 daysGlobal

World Tourism Day

Industry-specificAwareness DaysTourism Seasons

Best for: F&B, Tourism, Entertainment, Government

Perfect for 'hidden gems' content, local-tourism offers and partnerships with tourism boards.

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In 21 daysGlobal

Breast Cancer Awareness Month

High opportunityAwareness Days

Best for: Beauty, Healthcare, NGOs, Government

Powerful for healthcare and purpose-driven brands — but audiences call out empty pink-washing.

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In 21 daysGlobal

World Coffee Day

Industry-specificIndustry-Specific EventsSocial Media Moments

Best for: F&B, E-commerce, Entertainment

A gift for cafés and F&B: free-upgrade offers, barista content and 'first cup' UGC drive easy engagement.

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In 23 daysIraq

Iraq National Day

High opportunityNational HolidaysNational Days

Best for: F&B, E-commerce, Technology, Government

A growing brand moment in a fast-recovering consumer market — Mesopotamian heritage angles differentiate strongly.

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In 26 daysEgypt

6th of October Victory Day

High opportunityNational HolidaysNational Days

Best for: F&B, E-commerce, Entertainment, Government

A pride moment with a holiday: respectful tribute content plus holiday offers work — keep military imagery dignified.

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In 30 daysGlobal

World Mental Health Day

Industry-specificAwareness Days

Best for: Healthcare, Education, NGOs, Corporate / B2B

Handle with genuine care: workplace wellbeing content, expert voices and access to help.

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In 35 daysSaudi Arabia

Riyadh Season

High opportunityShopping SeasonsCultural Events

Best for: F&B, Tourism, E-commerce, Automotive, Entertainment

Months of high footfall and social buzz: activations, pop-ups, delivery peaks and partnership opportunities around the…

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In 52 daysAlgeria

Algeria Revolution Day

OptionalNational HolidaysNational Days

Best for: NGOs, Government

A solemn-leaning national day: respectful tribute content; keep commercial angles minimal.

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In 57 daysMorocco

Green March Day

OptionalNational HolidaysNational Days

Best for: F&B, Government

A patriotic observance — green-themed tribute content; avoid political commentary on territorial issues.

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In 62 daysGlobal

Singles' Day (11.11)

OptionalShopping SeasonsSocial Media Moments

Best for: Fashion, Beauty, E-commerce, Technology

A useful early-November revenue spike and a lighter 'self-gifting' angle two weeks before White Friday.

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Featured upcoming ideas

Strong markets

Campaign types that work

  • Limited seasonal offers
  • National-moment content
  • Awareness campaigns
  • Collabs & influencers
  • Bundles & gifting
  • Contests & engagement

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Weekly and monthly digests plus event reminders — for your countries, your industries, in your language.