- Campaign idea
- Publish an official International Women's Day message plus service-oriented content: timings, guidance and community activities related to the occasion.
- Graphic idea
- Official identity colors, dignified photography, accessible typography, bilingual layouts.
- Hook
- Everything you need to know about International Women's Day.
- Caption
- On International Women's Day: key information, timings and activities for the public.
- Offer
- Public activities, open days, or service fee waivers announced for the occasion.
- Ad headline
- International Women's Day — programs and services for everyone