Must-useMust-Use EventsNational HolidaysReligious Occasions

Eid Al-Adha

Name: Eid Al-Adha
Start: 2027-05-17
End: 2027-05-20
Location: Middle East & North Africa

Monday 17 May 2027– 20 May 2027In 249 daysMENA-wide10 – 13 Dhul Hijjah 1448

Approximate date — confirm before scheduling.

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Overview

The 'big Eid' — marked by the udhiyah (sacrifice), charity, family feasts and travel, following the day of Arafah.

Why marketers should care

Big for F&B (meat, feasts), butchery and grocery, charity donations, and the long-weekend travel window. Longer public holidays across the Gulf.

Campaign ideas by industry

F&B

Highly relevant

Campaign idea: Launch a limited Eid Al-Adha menu or bundle inspired by sacrifice, generosity, feasts and family travel, with packaging designed to be photographed and shared.
Graphic idea: Appetizing close-ups, warm lighting, subtle occasion elements in the corner — the food stays the hero.
Hook: A taste made for Eid Al-Adha.
Caption: Eid Al-Adha tastes better together. Gather your people — we'll handle the table. 🍽️
Offer: A limited-time Eid Al-Adha bundle (3 days only) or a free dessert with every family order.
Ad headline: The Eid Al-Adha menu is here — for 3 days only

Tourism

Highly relevant

Campaign idea: Package Eid Al-Adha as a getaway moment: curated escapes, staycations and experiences built around sacrifice, generosity, feasts and family travel.
Graphic idea: Destination hero shots, serene mornings vs lively evenings, itinerary carousels.
Hook: Eid Al-Adha + a long weekend = the sign you were waiting for.
Caption: Make Eid Al-Adha a memory, not just a day off. Explore our escapes. ✈️
Offer: Occasion packages: kids stay free, late checkout, or bundled experience + stay rates for Eid Al-Adha.
Ad headline: Escape for Eid Al-Adha — packages from one click

E-commerce

Highly relevant

Campaign idea: Build a Eid Al-Adha storefront: themed collections, countdown banners and a gift guide tied to sacrifice, generosity, feasts and family travel.
Graphic idea: Bold price-forward creatives for ads, cleaner lifestyle creatives for organic, consistent occasion badge on products.
Hook: Your Eid Al-Adha checklist is one cart away.
Caption: Everything for Eid Al-Adha — delivered before the day arrives. 🛒
Offer: Tiered bundles, free shipping over a threshold, and an early-access window for subscribers before Eid Al-Adha.
Ad headline: Eid Al-Adha deals end soon — don't refresh later

Finance

Highly relevant

Campaign idea: Use Eid Al-Adha for financial-confidence content: smart spending guides for the season plus a relevant product tie-in.
Graphic idea: Clean fintech style: bold numbers, simple charts, occasion color as a single accent.
Hook: Enjoy Eid Al-Adha without the end-of-month regret.
Caption: Spend smart this Eid Al-Adha — here's how to enjoy it and stay on budget. 💳
Offer: Occasion cashback categories, zero-fee installments on seasonal purchases, or bonus points until Eid Al-Adha.
Ad headline: Cashback season: make Eid Al-Adha pay you back

NGOs

Highly relevant

Campaign idea: Anchor a giving moment to Eid Al-Adha: a focused donation or volunteering drive that connects sacrifice, generosity, feasts and family travel to real impact.
Graphic idea: Real beneficiary stories (with consent), documentary-style photography, impact numbers made visual.
Hook: This Eid Al-Adha, someone's story can change because of you.
Caption: Make Eid Al-Adha count for someone who needs it. Donate or volunteer today. 🤝
Offer: Matching-donation window, symbolic gift certificates, or a transparent live impact tracker.
Ad headline: Your Eid Al-Adha can be someone's turning point

Fashion

Relevant

Campaign idea: Drop a capsule collection or styled edit for Eid Al-Adha, showing real people wearing it in moments that reflect sacrifice, generosity, feasts and family travel.
Graphic idea: Editorial lookbook style: clean backdrops, strong typography, occasion colors used as accents not costumes.
Hook: What are you wearing for Eid Al-Adha?
Caption: Your Eid Al-Adha look, sorted. Tap to shop the edit. ✨
Offer: Occasion edit with free express shipping until Eid Al-Adha, or a gift-wrap option at checkout.
Ad headline: The Eid Al-Adha edit — limited pieces

Beauty

Relevant

Campaign idea: Create a "get ready for Eid Al-Adha" content series — quick looks, prep routines and gifting picks tied to sacrifice, generosity, feasts and family travel.
Graphic idea: Soft light, close-up textures, before/after transitions in reels, occasion palette in props only.
Hook: Your Eid Al-Adha glow starts tonight.
Caption: Ready in 10 minutes: the Eid Al-Adha look everyone will ask about. 💫
Offer: Limited gift sets, or a free mini product with purchases above a threshold before Eid Al-Adha.
Ad headline: Eid Al-Adha-ready in one set

Healthcare

Relevant

Campaign idea: Build a respectful wellness angle on Eid Al-Adha: caring for the people behind sacrifice, generosity, feasts and family travel, with practical health tips.
Graphic idea: Clean white layout, human-first imagery, subtle accent colors, no exaggerated celebration.
Hook: Celebrating Eid Al-Adha starts with taking care of yourself.
Caption: This Eid Al-Adha, give your health the attention it deserves. Book your checkup today.
Offer: A Eid Al-Adha checkup package or free first consultation during the occasion week.
Ad headline: Your health comes first — this Eid Al-Adha and always

Real Estate

Relevant

Campaign idea: Tie Eid Al-Adha to the idea of home and belonging: stories of families, communities and the feeling behind sacrifice, generosity, feasts and family travel.
Graphic idea: Golden-hour community shots, warm family scenes, skyline wide shots with occasion accent colors.
Hook: Home is where Eid Al-Adha feels bigger.
Caption: This Eid Al-Adha, imagine celebrating it in a home that's truly yours. 🏡
Offer: Occasion-limited booking perks: waived fees, furnishing voucher, or special payment plan announced for Eid Al-Adha.
Ad headline: A new home for a new chapter — Eid Al-Adha offers inside

Education

Relevant

Campaign idea: Turn Eid Al-Adha into a learning moment: explainer content about its story and meaning, plus a themed challenge for students.
Graphic idea: Infographic carousels, timeline visuals, classroom-friendly illustrations in occasion colors.
Hook: The story behind Eid Al-Adha in 60 seconds.
Caption: Do your students know why we mark Eid Al-Adha? Here's the story, simply told. 🎓
Offer: Occasion scholarship draw, free trial classes, or discounted enrollment ending on Eid Al-Adha.
Ad headline: Learn something new this Eid Al-Adha

Automotive

Relevant

Campaign idea: Create a Eid Al-Adha showroom moment: themed test-drive events, delivery photos with occasion styling, and community meetups.
Graphic idea: Hero car shots at landmarks, motion reels, subtle occasion accents on lighting and backdrops.
Hook: Arrive at Eid Al-Adha in style.
Caption: New memories need a new ride. Eid Al-Adha offers now in showrooms. 🚗
Offer: Occasion service packages, free registration/insurance for a limited window, or special trade-in bonuses.
Ad headline: Eid Al-Adha offers: drive now, celebrate more

Technology

Relevant

Campaign idea: Position your product as the enabler of Eid Al-Adha: how tech makes the celebration/season easier, with UGC and demos.
Graphic idea: Product-in-context shots, screen recordings, dark UI aesthetics with an occasion accent color.
Hook: Eid Al-Adha, upgraded.
Caption: Everything you need to make Eid Al-Adha smoother — in one app. 💻
Offer: Limited occasion pricing, extended trials ending on Eid Al-Adha, or a themed feature drop.
Ad headline: Eid Al-Adha offer: upgrade before the day arrives

Entertainment

Relevant

Campaign idea: Program a Eid Al-Adha experience: themed screenings/shows/game nights, plus shareable on-site photo moments.
Graphic idea: High-energy reels, crowd reactions, neon occasion styling, event countdown stickers.
Hook: Where is everyone going for Eid Al-Adha? Here.
Caption: Eid Al-Adha plans: sorted. Grab your tickets before they're gone. 🎬
Offer: Family passes, early-bird tickets, or a bring-a-friend offer for Eid Al-Adha week.
Ad headline: Eid Al-Adha at our place — tickets live now

Government

Relevant

Campaign idea: Publish an official Eid Al-Adha message plus service-oriented content: timings, guidance and community activities related to the occasion.
Graphic idea: Official identity colors, dignified photography, accessible typography, bilingual layouts.
Hook: Everything you need to know about Eid Al-Adha.
Caption: On Eid Al-Adha: key information, timings and activities for the public.
Offer: Public activities, open days, or service fee waivers announced for the occasion.
Ad headline: Eid Al-Adha — programs and services for everyone

Corporate / B2B

Relevant

Campaign idea: Use Eid Al-Adha for brand warmth: a leadership message, team culture content, and a practical resource for clients tied to the season.
Graphic idea: LinkedIn-first formats: clean statement cards, team photos, subtle occasion accents on brand templates.
Hook: To every team working through Eid Al-Adha — this one's for you.
Caption: Happy Eid Al-Adha from our team to yours. Here's to the people behind the work.
Offer: A seasonal audit/consultation offer, a free planning template, or client gifting for Eid Al-Adha.
Ad headline: Plan the season right — free Eid Al-Adha resource

Graphic & design direction

Build visuals around sacrifice, generosity, feasts and family travel. Keep layouts clean with generous whitespace, one strong focal image, and occasion colors used as accents rather than backgrounds.

Suggested colors

Warm earth tones, green, gold

Symbols & motifs

Sheep motifs (tasteful), kaaba silhouettes, family tables

Hooks & captions

“A taste made for Eid Al-Adha.”
“Eid Al-Adha tastes better together. Gather your people — we'll handle the table. 🍽️”
“Eid Al-Adha + a long weekend = the sign you were waiting for.”
“Make Eid Al-Adha a memory, not just a day off. Explore our escapes. ✈️”
“Your Eid Al-Adha checklist is one cart away.”
“Everything for Eid Al-Adha — delivered before the day arrives. 🛒”
“Enjoy Eid Al-Adha without the end-of-month regret.”
“Spend smart this Eid Al-Adha — here's how to enjoy it and stay on budget. 💳”
“This Eid Al-Adha, someone's story can change because of you.”
“Make Eid Al-Adha count for someone who needs it. Donate or volunteer today. 🤝”
“What are you wearing for Eid Al-Adha?”
“Your Eid Al-Adha look, sorted. Tap to shop the edit. ✨”
“Your Eid Al-Adha glow starts tonight.”
“Ready in 10 minutes: the Eid Al-Adha look everyone will ask about. 💫”
“Celebrating Eid Al-Adha starts with taking care of yourself.”
“This Eid Al-Adha, give your health the attention it deserves. Book your checkup today.”
“Home is where Eid Al-Adha feels bigger.”
“This Eid Al-Adha, imagine celebrating it in a home that's truly yours. 🏡”
“The story behind Eid Al-Adha in 60 seconds.”
“Do your students know why we mark Eid Al-Adha? Here's the story, simply told. 🎓”
“Arrive at Eid Al-Adha in style.”
“New memories need a new ride. Eid Al-Adha offers now in showrooms. 🚗”
“Eid Al-Adha, upgraded.”
“Everything you need to make Eid Al-Adha smoother — in one app. 💻”
“Where is everyone going for Eid Al-Adha? Here.”
“Eid Al-Adha plans: sorted. Grab your tickets before they're gone. 🎬”
“Everything you need to know about Eid Al-Adha.”
“On Eid Al-Adha: key information, timings and activities for the public.”
“To every team working through Eid Al-Adha — this one's for you.”
“Happy Eid Al-Adha from our team to yours. Here's to the people behind the work.”

Offer ideas

F&B:A limited-time Eid Al-Adha bundle (3 days only) or a free dessert with every family order.
Tourism:Occasion packages: kids stay free, late checkout, or bundled experience + stay rates for Eid Al-Adha.
E-commerce:Tiered bundles, free shipping over a threshold, and an early-access window for subscribers before Eid Al-Adha.
Finance:Occasion cashback categories, zero-fee installments on seasonal purchases, or bonus points until Eid Al-Adha.
NGOs:Matching-donation window, symbolic gift certificates, or a transparent live impact tracker.
Fashion:Occasion edit with free express shipping until Eid Al-Adha, or a gift-wrap option at checkout.
Beauty:Limited gift sets, or a free mini product with purchases above a threshold before Eid Al-Adha.
Healthcare:A Eid Al-Adha checkup package or free first consultation during the occasion week.