In 17 daysGlobal
World Tourism Day
Industry-specificAwareness DaysTourism Seasons
Best for: F&B, Tourism, Entertainment, Government
Perfect for 'hidden gems' content, local-tourism offers and partnerships with tourism boards.
United Arab Emirates Marketing Calendar
Plan UAE campaigns around Eid Al Etihad, Flag Day, Dubai Shopping Festival, Ramadan retail seasons and more.
Upcoming in United Arab Emirates
In 21 daysGlobal
Breast Cancer Awareness Month
High opportunityAwareness Days
Best for: Beauty, Healthcare, NGOs, Government
Powerful for healthcare and purpose-driven brands — but audiences call out empty pink-washing.
In 21 daysGlobal
World Coffee Day
Industry-specificIndustry-Specific EventsSocial Media Moments
Best for: F&B, E-commerce, Entertainment
A gift for cafés and F&B: free-upgrade offers, barista content and 'first cup' UGC drive easy engagement.
In 30 daysGlobal
World Mental Health Day
Industry-specificAwareness Days
Best for: Healthcare, Education, NGOs, Corporate / B2B
Handle with genuine care: workplace wellbeing content, expert voices and access to help.
In 54 daysUnited Arab Emirates
UAE Flag Day
OptionalNational DaysGovernment / Public Sector
Best for: Education, Government, Corporate / B2B
A respectful social moment that kicks off the UAE's national season — keep it dignified and flag-accurate.
In 62 daysGlobal
Singles' Day (11.11)
OptionalShopping SeasonsSocial Media Moments
Best for: Fashion, Beauty, E-commerce, Technology
A useful early-November revenue spike and a lighter 'self-gifting' angle two weeks before White Friday.
In 65 daysGlobal
World Diabetes Day
Industry-specificAwareness Days
Best for: F&B, Healthcare, NGOs, Government
Highly relevant regionally: free screening drives, sugar-aware menus and prevention content resonate strongly.
In 78 daysMENA-wide
White Friday
Must-useMust-Use EventsShopping Seasons
Best for: Fashion, Beauty, E-commerce, Finance, Technology
The single biggest e-commerce week in MENA.
In 78 daysGlobal
Black Friday & Cyber Monday
High opportunityShopping Seasons
Best for: Fashion, E-commerce, Technology
Overlaps White Friday — decide whether to brand your sale locally (White Friday) or globally, and keep one clear messag…
In 81 daysUnited Arab Emirates
UAE Commemoration Day
SensitiveNational DaysGovernment / Public Sector
Best for: NGOs, Government
Not a commercial moment.
In 83 daysUnited Arab Emirates
UAE National Day (Eid Al Etihad)
Must-useMust-Use EventsNational Holidays
Best for: F&B, Fashion, Real Estate, Tourism, E-commerce
The UAE's flagship national moment with a long weekend: travel, dining, retail offers and premium brand tributes all pe…
In 87 daysUnited Arab Emirates
Dubai Shopping Festival
High opportunityShopping SeasonsCultural Events
Best for: F&B, Fashion, Tourism, E-commerce, Technology
Six-plus weeks of elevated retail intent and tourist inflows: align pricing, raffles and in-store experiences with the…
National days
In 54 daysUnited Arab Emirates
UAE Flag Day
OptionalNational DaysGovernment / Public Sector
Best for: Education, Government, Corporate / B2B
A respectful social moment that kicks off the UAE's national season — keep it dignified and flag-accurate.
In 81 daysUnited Arab Emirates
UAE Commemoration Day
SensitiveNational DaysGovernment / Public Sector
Best for: NGOs, Government
Not a commercial moment.
In 83 daysUnited Arab Emirates
UAE National Day (Eid Al Etihad)
Must-useMust-Use EventsNational Holidays
Best for: F&B, Fashion, Real Estate, Tourism, E-commerce
The UAE's flagship national moment with a long weekend: travel, dining, retail offers and premium brand tributes all pe…
Public holidays
In 83 daysUnited Arab Emirates
UAE National Day (Eid Al Etihad)
Must-useMust-Use EventsNational Holidays
Best for: F&B, Fashion, Real Estate, Tourism, E-commerce
The UAE's flagship national moment with a long weekend: travel, dining, retail offers and premium brand tributes all pe…
Shopping moments
PassedUnited Arab Emirates
UAE Back to School
High opportunityShopping SeasonsSchool / Academic Seasons
Best for: Fashion, E-commerce, Education, Technology
A multicultural back-to-school market — segment messaging by curriculum communities and lead with convenience.
In 83 daysUnited Arab Emirates
UAE National Day (Eid Al Etihad)
Must-useMust-Use EventsNational Holidays
Best for: F&B, Fashion, Real Estate, Tourism, E-commerce
The UAE's flagship national moment with a long weekend: travel, dining, retail offers and premium brand tributes all pe…
In 87 daysUnited Arab Emirates
Dubai Shopping Festival
High opportunityShopping SeasonsCultural Events
Best for: F&B, Fashion, Tourism, E-commerce, Technology
Six-plus weeks of elevated retail intent and tourist inflows: align pricing, raffles and in-store experiences with the…
Most relevant industries
Get reminders for this country
Weekly and monthly digests plus event reminders — for your countries, your industries, in your language.