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Saudi Arabia Marketing Calendar

Plan your Saudi campaigns around National Day, Founding Day, Ramadan, Eid, Hajj, White Friday, Back to School, and more.

Upcoming in Saudi Arabia

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In 13 daysSaudi Arabia

Saudi National Day

Must-useMust-Use EventsNational Holidays

Best for: F&B, Fashion, Real Estate, Tourism, E-commerce

The Kingdom's most commercial national moment: massive offers, green-everything creative, and huge social engagement.

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In 17 daysGlobal

World Tourism Day

Industry-specificAwareness DaysTourism Seasons

Best for: F&B, Tourism, Entertainment, Government

Perfect for 'hidden gems' content, local-tourism offers and partnerships with tourism boards.

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In 21 daysGlobal

Breast Cancer Awareness Month

High opportunityAwareness Days

Best for: Beauty, Healthcare, NGOs, Government

Powerful for healthcare and purpose-driven brands — but audiences call out empty pink-washing.

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In 21 daysGlobal

World Coffee Day

Industry-specificIndustry-Specific EventsSocial Media Moments

Best for: F&B, E-commerce, Entertainment

A gift for cafés and F&B: free-upgrade offers, barista content and 'first cup' UGC drive easy engagement.

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In 30 daysGlobal

World Mental Health Day

Industry-specificAwareness Days

Best for: Healthcare, Education, NGOs, Corporate / B2B

Handle with genuine care: workplace wellbeing content, expert voices and access to help.

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In 35 daysSaudi Arabia

Riyadh Season

High opportunityShopping SeasonsCultural Events

Best for: F&B, Tourism, E-commerce, Automotive, Entertainment

Months of high footfall and social buzz: activations, pop-ups, delivery peaks and partnership opportunities around the…

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In 62 daysGlobal

Singles' Day (11.11)

OptionalShopping SeasonsSocial Media Moments

Best for: Fashion, Beauty, E-commerce, Technology

A useful early-November revenue spike and a lighter 'self-gifting' angle two weeks before White Friday.

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In 65 daysGlobal

World Diabetes Day

Industry-specificAwareness Days

Best for: F&B, Healthcare, NGOs, Government

Highly relevant regionally: free screening drives, sugar-aware menus and prevention content resonate strongly.

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In 78 daysMENA-wide

White Friday

Must-useMust-Use EventsShopping Seasons

Best for: Fashion, Beauty, E-commerce, Finance, Technology

The single biggest e-commerce week in MENA.

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In 78 daysGlobal

Black Friday & Cyber Monday

High opportunityShopping Seasons

Best for: Fashion, E-commerce, Technology

Overlaps White Friday — decide whether to brand your sale locally (White Friday) or globally, and keep one clear messag…

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In 96 daysMENA-wide

Winter Travel & Festive Season

High opportunityShopping SeasonsTourism Seasons

Best for: F&B, Fashion, Tourism, Automotive, Entertainment

The Gulf's best outdoor months: camping, desert trips, outdoor dining and events.

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In 113 daysGlobal

New Year

High opportunityShopping SeasonsSocial Media Moments

Best for: F&B, Tourism, E-commerce, Finance, Entertainment

Fresh-start psychology drives purchases in fitness, education, finance and lifestyle — plus year-in-review content perf…

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National days

In 13 daysSaudi Arabia

Saudi National Day

Must-useMust-Use EventsNational Holidays

Best for: F&B, Fashion, Real Estate, Tourism, E-commerce

The Kingdom's most commercial national moment: massive offers, green-everything creative, and huge social engagement.

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In 165 daysSaudi Arabia

Saudi Founding Day

Must-useMust-Use EventsNational Holidays

Best for: F&B, Fashion, Tourism, Entertainment, Government

A heritage-first moment distinct from National Day: brands win with authentic traditional elements — Najdi patterns, Sa…

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In 182 daysSaudi Arabia

Saudi Flag Day

OptionalNational DaysGovernment / Public Sector

Best for: Education, Government

A light social moment — a respectful flag-focused post.

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Public holidays

In 13 daysSaudi Arabia

Saudi National Day

Must-useMust-Use EventsNational Holidays

Best for: F&B, Fashion, Real Estate, Tourism, E-commerce

The Kingdom's most commercial national moment: massive offers, green-everything creative, and huge social engagement.

View ideas
In 165 daysSaudi Arabia

Saudi Founding Day

Must-useMust-Use EventsNational Holidays

Best for: F&B, Fashion, Tourism, Entertainment, Government

A heritage-first moment distinct from National Day: brands win with authentic traditional elements — Najdi patterns, Sa…

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Shopping moments

PassedSaudi Arabia

Saudi Back to School

High opportunityShopping SeasonsSchool / Academic Seasons

Best for: F&B, Fashion, E-commerce, Education, Technology

Bundles, uniforms, tech and morning-routine products all spike.

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In 13 daysSaudi Arabia

Saudi National Day

Must-useMust-Use EventsNational Holidays

Best for: F&B, Fashion, Real Estate, Tourism, E-commerce

The Kingdom's most commercial national moment: massive offers, green-everything creative, and huge social engagement.

View ideas
In 35 daysSaudi Arabia

Riyadh Season

High opportunityShopping SeasonsCultural Events

Best for: F&B, Tourism, E-commerce, Automotive, Entertainment

Months of high footfall and social buzz: activations, pop-ups, delivery peaks and partnership opportunities around the…

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Most relevant industries

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